(SA) Paid Ads Specialist

About ClearSource

ClearSource is a leading Business Process Outsourcing (BPO) company delivering exceptional service through innovation and performance. As a challenger brand, we value creativity, data-driven decision-making, and continuous improvement. Join our growing marketing team and help drive high-impact paid media campaigns in a competitive global market.

Position Summary

We are looking for a highly skilled and results-driven Paid Ads Specialist to manage and optimize paid advertising campaigns across Google PPC, 6Sense, LinkedIn Ads, and Meta. This role is ideal for a data-focused marketer who can generate high-quality leads, improve ROI, and contribute directly to ClearSource’s growth.

Key Responsibilities

• Develop, execute, and optimize paid advertising campaigns across Google PPC, 6Sense, LinkedIn Ads, and Meta
• Monitor, analyze, and report on campaign performance to identify optimization opportunities
• Generate a minimum of 10+ marketing-qualified leads (MQLs) per month by Q4 2025
• Manage budgets strategically to reduce CPA by at least 15%
• Increase qualified website traffic by 30% and maintain an average CTR of 3.5% or higher
• Collaborate closely with the Head of Marketing, Marketing Director, Market Development Manager, and other stakeholders
• Conduct A/B testing to improve ad creatives, messaging, and targeting
• Leverage 6Sense intent data to refine audience segmentation and targeting strategies
• Stay current with digital advertising trends, including the ethical use of AI to improve workflows and outcomes

Qualifications

• Proven experience managing paid campaigns across Google, LinkedIn, Meta, and display networks
• Hands-on expertise with 6Sense intent-based targeting and workflows
• Strong analytical skills with a history of improving ROI and campaign performance
• Experience with A/B testing and conversion rate optimization (CRO)
• Familiarity with HubSpot CRM or similar marketing platforms
• Excellent communication and collaboration skills
• Ability to work independently while coordinating with a US-based manager
• Strong attention to detail and proactive problem-solving mindset

Technical Skills Required

• Google Ads: Search and display campaign management
• 6Sense: Intent data utilization, audience segmentation, and workflow development
• LinkedIn Ads: B2B targeting and lead generation
• Meta Ads: Retargeting, dynamic ads, and performance tracking
• Advanced CRO and A/B testing tools

Key Attributes

• Data-driven and results-oriented
• Highly organized with the ability to manage multiple campaigns
• Persistent, proactive, and adaptable
• Open to continuous learning and improvement

Why Join ClearSource?

• Be part of a fast-growing, innovative BPO organization
• Work with a collaborative and supportive global marketing team
• Opportunities for professional growth and skill development
• Remote-first role with occasional onsite requirements in Sandton (SA)